Practical intelligence for buyers who don’t want to overpay, get misled, or learn the hard way.
It’s the #1 number used to sell small businesses. It’s also the most gamed. Here’s how to crack SDE wide open before you get played.
Avery Hastings, CPA
January 4, 2026 • 8 min read
Seller’s Discretionary Earnings (SDE)
It’s the #1 number used to sell small businesses. It’s also the most gamed. Here’s how to crack SDE wide open before you get played.
Deal Analysis
A quick and dirty guide to the numbers, risks, red flags, and negotiation moves that make or break a deal.
Due Diligence & Red Flags
Most buyers don’t lose deals in due diligence—they lose them by ignoring the warning signs. These 7 red flags are instant deal killers. The other 38? Silent ROI grenades.
Join the private Beta 2.0. Stress test deals. Shape the platform before it goes public.
